48 Pinterest Marketing Strategies to Grow your Business

Pinterest Marketing Tips

48 Pinterest Marketing Tips to Grow Your Business

I can’t count the  times a business owner has said, “I didn’t realize I could market my business and earn profits on Pinterest”. Yes, they are shocked when I tell them the statistics.

After Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site!

Attract More Buying Customers with Pinterest

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  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: BlogHer)
  • 81% of U.S. women online trust Pinterest as a source for information and advice.  (Source: socialmouths)  
  • Zappos shoppers are 13 times more likely to share a purchase on Pinterest than they are on Twitter. (Source: Bloomberg)

  • Shopify Customers referred by Pinterest place an average order of $80, compared to $40 for customers navigating from Facebook. (Source: Shopify)

  • Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.  (Source: VentureBeat)
  • See additional Stats Visit: Wishpond

If you aren’t utilizing Pinterest for your marketing strategy then you may get left in the dirt by your competition!   So here are 48 Pinterest Marketing Tips to help grow your business NOW!  There are three different levels; beginner, intermediate, and advanced so you can progress and become and expert.

To DOWNLOAD all 48 Pinterest Marketing Strategies for FREE, click the image below!Pinterest Marketing Tips

Pinterest Marketing Tips

Beginner Level

Pinterest Marketing Tip #3:  Profile Pictures:  Believe it or not, your profile is incredibly important on Pinterest.  Many people don’t take the time they should to write an effective profile.  Your complete profile is very important because it helps you earn trust with your potential customers.  When your profile is filled out visitors can immediately know what you offer and they will spend more time on your profile than they do others.

Look at the difference in these two profiles below.  Just by the look of the profiles, which one would you trust as an actual business?  Which one would you spend more time viewing their pins?

Pinterest Marketing Tips

I hope it is obvious, that Wedding Window should get your vote.  There are multiple branding tactics that can boost your Search Engine Optimization (SEO) on Pinterest.  SEO is incredibly important; because these tactics will help users find your profile, pins and boards; otherwise your business is lost in the black hole of Pinterest.  Here are the six key steps you need to complete for your Pinterest profile to operate well in the Pinterest search.

Pinterest Marketing Tip #18:  Pin with Simplicity:  http://pinterest.com/about/goodies/  Install the “Pin It” button on your Favorites toolbar.  It is a great tool to pin from any website quickly.  Not only can you select the image faster, but Pinterest will pull in the exact internet URL so you don’t have to copy and paste the link in the source code.

Intermediate Level

Pinterest Marketing Tip #21:  Add Pinterest to your Facebook Page:  One of the fastest and easiest ways to grow your audience is by tying your account to your existing social networks.  Doing so (and setting up your permissions correctly) means that every new item will be displayed on these networks.  To learn how to integrate Pinterest with your Facebook fan page, click here.

Pinterest Marketing Tip #24:  Include Your Website:  If you own or took the image, include your website or business name on the photo.

Pinterest Marketing Tip #26:  Pinterest Widget for Your WordPress Blog:  Feature your recent pins in a widget in your WordPress sidebar by using a Pinterest widget.  http://wordpress.org/extend/plugins/pinterest-rss-widget/

Pinterest Marketing Tip #30: Create Boards to Supplement Your Posts:  Alternatively, why not create a Pinterest board that’s built around one of your blog posts.  For example, if you run a dog training tips website and recommend several different products in a new blog post, create a Pinterest board that shares these recommendations in a visual way.  Doing so makes your content more engaging and gives readers a reason to follow your profile.

Advanced Level

Pinterest Marketing Tip #38:  Build Your Client List.  Give away a free eBook and then link to a landing page on your website. On this landing page you can collect their name and email so you can start to communicate with them and build a relationship.  To learn how to build your client list watch this video.

Pinterest Marketing Tip #39:  Include Your Affiliates & Resources:  Create boards for referral sources, affiliates and strategic partners, and let them add to the boards. Engage with the partners so they know they are included and appreciated.

Pinterest Marketing Tip #41:  Survey Your Customers:  Learn more about your target audience by hosting a survey [http://surveymonkey.com] and include a pin asking for feedback.  If for some reason you don’t get a lot of action from this then don’t forget you can do this on your Facebook Page as a backup plan.

Have a Pinspirational Week!

Cheryl

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