5 Reasons Your Business Needs Pinterest

Businesses need Pinterest

Reasons That Motivate You to Use Pinterest

So you STILL aren’t on Pinterest?  May I ask, “Why not?”

When I speak with business owners about social media, I almost always recommend businesses integrate Pinterest into their social media marketing strategy.  Pinterest can increase exposure for most any type of business.

Attract More Buying Customers with Pinterest

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I think the only exception might be an emergency type business, insurance, or maybe legal advice. If your business offers services and products, then you seriously need to consider Pinterest as part of your social media marketing.

5-Reasons-Your-Business-Needs-Pinterest

 1. Women are fascinated with Pinterest.

Pinterest has a wide variety of categories like women fashion, beauty and health. It has special categories in kids, education , Do-It-Yourself techniques, books, animals, and photography.  Women are using Pinterest as their wish list and pinning products they want to buy or can only dream of purchasing someday.

Tweet: 81% of U.S. women online trust Pinterest as a source for information and advice. http://ctt.ec/17CB4+ #pinterestforbusiness #socialmedia

81% of U.S. women online trust Pinterest as a source for information and advice  (source: formerly SocialMouths This number is especially interesting when you consider the relative trustworthiness of competing networks; Facebook and Twitter lag behind at 67% and 73% respectively. Blogs match Pinterest in trustworthiness at 81%.

2. Shoppers are on Pinterest.

Tweet: An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from #Pinterest. http://ctt.ec/6G2DY+ #ecommerce

An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest  (source: BlogHer)

Tweet: Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook. http://ctt.ec/366aC+ #pinteresttips #ecommercePinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook  (Source: VentureBeat) Connecting with customers through social media is a great way to increase sales revenue; Researchers at Aalto University found that customers who participate on a company’s social media site contribute 5.6% more revenue and visit the business about 5% more than customers unconnected by social media. (Source: Aalto University) It’s important to remember what the strengths of each Social media site are; Facebook is for connecting with friends, Twitter is good for disseminating news and Pinterest shines at sales.  This estimate beats out both Facebook and Twitter, which stand at 33% and 31% respectively.

 3. Pinterest Pin has a longer life expectancy than a tweet

Twitter is all about what is happening right NOW!  With that said, the average tweet may be useful or retweeted for a few minutes.  However, according to a recent study from analytics and marketing company Piquora, a pin on Pinterest has a longer life expectancy, with the average pin remaining click worthy for months.

Do you find this hard to believe?  While Pinterest is still social media, the users on Pinterest are browsing and searching for specific items – they are clicking more, uncovering more which causes older pins to resurface frequently.   I can promote the same product on Pinterest and Twitter and those old Pinterest pins are still driving more traffic while my tweet is buried among hundreds of other tweets.

4. Fastest growing social media network

Current stats show that Pinterest has more than 70 million users globally.  However, in 2012, Pinterest broke a record by reaching 10 million monthly unique visitors in only nine months.  Now Pinterest drives more traffic to websites to You Tube, Google+ and Linked In combined.

5. Pinterest motivates your buyers

People love to spend time on Pinterest and around 79% of Pinterest users are women.  People use Pinterest to track the things they like, keep up with the latest trends, and to get special offers.

Tweet: 70% of people get inspiration on what to buy on Pinterest. http://ctt.ec/z4Xwc+ #pinterestmarketing #socialmedia #ecommerce

70% of people get inspiration on what to buy on Pinterest.

Hopefully after reading all these statistics you will not hesitate to get your business set up on Pinterest or begin spending more time on Pinterest.   The possibilities are endless once you get to pinning. Now it is your turn, what is YOUR reason for marketing your business on Pinterest?  Is there another amazing reason that I am unaware of?

What are your thoughts?