Pinterest Contest: 7 Basic Steps to Running a Successful Contest

Pinterest contest

Pinterest Contest Best Practices

Why run a Pinterest Contest?

What I love about a Pinterest contest is you can ask your followers to get creative which makes it more fun for them! I don’t know about you but I am competitive too.  One of the best reasons to run a Pinterest contest is to gain insight on your audience. When you ask them to create a board and pin their favorite things from your website, you learn a lot about the products they like the most.  This helps you to decide what to market and promote in the future.  You can gain a lot of exposure and gain a lot of helpful statistics.

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The 7 Basic Steps for a Successful Pinterest Contest

These are a few best practices to get you started.  They are in the best order to save you time in planning your Pinterest contest.  For more details, read the explanation underneath the infographic.

Pinterest Contest

1) Be Knowledgeable about Pinterest Contest Guidelines.  This is important, so don’t skip this part!  The last thing you want to do is spend time coming up with an amazing Pinterest contest idea only realizing later it is against the Pinterest guidelines.  So even though I don’t like reading rules and regulations either (little lone follow them) it is better to take the time in the beginning so you get the best results.  Visit this link for the current Pinterest contest details: http://business.pinterest.com/brand-guidelines

2) Set Clear Goals & Objectives.  You must know what you want to gain from the contest so you can construct it to meet that goal.  What do you want to accomplish in this contest?  Are you educating your followers on a new product?  Are you building a list of customers?  Is it to attract more followers or to get more repins?  Figure out what your goal is so while you are developing your contest, you are keeping this end in mind.

3) Choose a Relevant Prize.  Your prize and incentive can make a huge difference in your Pinterest contest being a huge hit or a big flop.   Choose prizes that support your brand and prizes that are attractive to your customers.   Everyone loves to earn a $1,000 gift card but if your followers are stay at home Mom’s that love to cook, they may get more involved to win a new set of pots and pans.  Your prize doesn’t always need high-value…women already love sharing.  The value of your prize should be proportional to the effort participants have to put in to enter the contest. In other words, if you are only offering a $100 gift certificate, don’t ask people to follow you on Pinterest, sign up for your email newsletter, create a board, pin 10 items from your website, include a hashtag, AND share it on other networks.  

4) Select the Type of Contest.  Are you going to do a Pin it to Win it?  Maybe you want to tie in your Facebook page too so you can increase your edge rank there?  Is it going to be a sweepstakes?  Do they need to create their own video and pin it?  

5) Write Clear & Precise Participation Rules.  The last thing you need is to have a grey area in the contest rules that causes confusion on who wins.  You want it simple to understand and easy for you to decide a winner.  To find examples, type “Pinterest Contest” in the search box and then click on the pin.  You can find a lot of examples this way.

6) Win Over New Customers.  A Pinterest contest is the perfect time to attract and win over new customers.  How can you do this?  You can reward everyone that enters by offering a discount on an item to everyone that enters the contest or maybe you give them a free gift like a “how to” guide they can download.  You can also give bonuses for purchasing within specific dates.

7) Promote on Other Social Media.  Be sure you create vibrant images with the contest details so it is easy for the viewer to understand at a glance.  The simpler the better!

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What has been your experience with Pinterest contests?  Do you have a best practice that I left out?  I would love to hear from you and I respond personally to all comments.

Have a successful day pinning,

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