9 Pinterest Marketing Tips to Promote Your Brand

Is Pinterest Marketing a Part of Your Strategy?

Visual Storytelling

Everywhere you turn social media sites are focusing more on visual storytelling:  Facebook purchases Instagram, Twitter is now showing images in their feed, the newest craze are animated GIFs on Tumblr, and the increasing popularity of vibrant images and infographics on Pinterest.  It isn’t surprising we are attracted visually, in fact 90% of information transmitted to the brain is visual and visuals process 60,000X faster in the brain than text.  (Source: 3M Corporation)

Attract More Buying Customers with Pinterest

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Pinterest is the third most popular social media site yet many business owners don’t believe they should market their business on Pinterest.  They think if they aren’t pinning DIY crafts, wedding photos, fashion, or food recipes that they can’t be successful on Pinterest.  This just isn’t true!  Pinterest isn’t just about pinning images of products; it is learning how to build relationships with your customers and by showing your products and services in a creative, unique way.

9 Creative Ways to Visually Tell Your Brand’s Story

I have 9 creative ways to visually tell your brand’s story and broaden your customer reach on Pinterest.

Visual Storytelling Tip #1:  Community Involvement

People will jump behind a cause before they support a brand any day.  If your brand supports a cause, there are probably millions of other people who support it too.  Having this passion in common can help you reach a broader audience.  People need to know that you care about the things happening in the world and not just building profits.

Visual Storytelling

Visual Storytelling Tip #2:  Create a Sense of Family

Some of us may like our family more than others, but I can promise that when the chips are down, family typically comes through in the end.  So celebrate special occasions with them just like family.  Southwest is having some fun with their board 41 Years of SWAwsome Holidays’ and one of their pins include Santa Claus safely directing in one of the their SW planes (I hope).

Visual Storytellinb
Visual Storytelling Tip #3:  Lifestyle Improvement

Do you have a product that can improve someone’s lifestyle?  It can be as simple as how to get a grass stain out of a white shirt.  Hey, moms are always looking for short cuts.  In fact, 68% of Pinterest users are women with half of those being mothers.  Think about your customer and how your products can help them.  I am not a morning person yet when I see this board from Starbuck’s, it makes me want to get up and enjoy the sunrise with a warm cup of coffee.  It actually motivates me.  Ask yourself, what does my brand do to help improve lives and make things easier?

Visual Storytelling

Visual Storytelling Tip #4:  Customer’s Favorite Things

Sometimes the best story told about your brand is from your customers’ point of view.  You can use your customer’s reviews or testimonies and turn them in to quotes and pin them.  These can be linked to a testimonial page on your website.  Also, video is very powerful.  You can create a board dedicated to testimonials or you can pin them on a specific product board.

Visual Storytelling

Visual Storytelling Tip #5:  Peak behind the Curtain

Everyone likes to be in the know and they want a peak of what they know they aren’t supposed to see.  Do you remember the show MTV Cribs?  People loved that show because they were able to see how their favorite celebrity lived.  They were able to enter a home that they would never have an invitation to visit in a million years. It is no different for fans with their favorite brands.  Here are a few examples from Petplan Pet Insurance.   

Visual Storytelling

Visual Storytelling Tip #6:  A Look into the Past

Tell your customers how your company got started; include interviews and quotes from the founder or CEO.  I love old movies and that is probably why I love this Southwest Airlines board.  It is their vintage board that shows their old planes and their old uniforms.  This is an emotional connection for me because it takes me back to when I was younger.  As for the younger crowd, it could probably be pinned on a ‘humor’ board since they are probably laughing at the out-of-date hairdos and outfits.

Visual Storytelling

Visual Storytelling Tip #7:  Company History

We are living in times where change is happening faster than ever.  Another way to show how your company has evolved is to include a board about the company history.  Here is a good example of the McDonald’s sharing its original logo and mascot on their Golden Arches History board.  Where would McDonald’s be today without Ronald?

Visual Storytelling

Visual Storytelling Tip #8:  Invitation to Socialize

You can reach a different audience on Pinterest but what if that isn’t their social media platform of choice.  What if they prefer Twitter or Facebook?  Encourage your Pinterest followers to connect with you on other social networks.  You can do this by creating a “Socialize with Us” or maybe a “Social Media Hangouts” board.  Then you pin the social media icon or other picture and link it to your account.

Here is my Social Media Hangouts Board from Pinterest.

Visual Storytelling

Final Tip:  Be a Company that Cares

I believe this is the most important tip.  Don’t you get annoyed and avoid those brands that are always self-promoting asking you to buy this and buy that?   People want to feel cared about and appreciated.  Social media in many ways is no different from a dating relationship.  If you continue to take and never give, you will be spending many nights alone.  Look for ways your brand can show you care about your customers by mastering the art of storytelling through your vibrant photos and entertaining videos!

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How do you tell your brand’s story visually?  There are so many different ways!  

Include in the comments below…a link to your Pinterest pin with the best example of visual storytelling about your business!


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