How to Make Money Marketing on Pinterest
Why are so many business owners beginning to focus on Pinterest?
Pinterest has so much power in the social media world and they just continue to gain more and more attention. I can’t believe the long life of a pin. One of my most popular pins was pinned more than 6 months ago and it is still driving traffic to my website. Can you say the same thing about Facebook and Twitter? I bet not!
There are many statistics that I could share about Pinterest, but these are some of the top reasons for business owners to start marketing on Pinterest.
Shoppers are on Pinterest
Connecting with customers through social media is a great way to increase sales revenue; Researchers at Aalto University found that customers who participate on a company’s social media site contribute 5.6% more revenue and visit the business about 5% more than customers unconnected by social media. (Source: Aalto University) It’s important to remember what the strengths of each Social media site are; Facebook is for connecting with friends, Twitter is good for disseminating news and Pinterest shines at sales. This estimate beats out both Facebook and Twitter, which stand at 33% and 31% respectively.
Pinterest Motivates your Buyers
People love to spend time on Pinterest and around 79% of Pinterest users are women. People use Pinterest to track the things they like, keep up with the latest trends, and to get special offers.
This number is especially interesting when you consider the relative trustworthiness of competing networks; Facebook and Twitter lag behind at 67% and 73% respectively. Blogs match Pinterest in trustworthiness at 81%.
The bottom line, is if you aren’t on Pinterest you are missing out. Pinterest is hot and getting HOTTER! I think the biggest challenge is that many business owners don’t understand the philosophy of what to pin to increase brand awareness or how to sell products on Pinterest. So here are multiple ways to promote your services and products to make money with Pinterest.
The 19 Ways to Make Money With Pinterest
Offering Services or Non-Physical Products
Selling products is easier than offering services; however, with a little creativity you can really capture your target market’s attention when you put these four tactics into play.
1. Portfolio. Create a SPECIFIC portfolio board (photographer, wedding planner, fitness instructor, artist, arts & crafts). If you are an artist, create boards around a specific type of art. Then link those pins back to your portfolio where you can feature more of your work and offer a sale. Now Pinterest has a “showcase”. I LOVE it! You can select up to 5 boards and it looks like an online catalog.
Offer Digital or Online Training Programs
Sell Physical Products
Affiliate Programs & Shopping Carts
14. Link images to the type of affiliates or products you are offering.
- Amazon Associates. You can sign up for free and offer products that link back to Amazon. I started a social media bookstore.
- Shopify Store
What are you doing on Pinterest that is helping you increase your business sales and earn a profit? Let me know in the comments below and get the conversation going!
FREE ONLINE EVENT
If you want to learn Pinterest users behaviors so you can sell more on Pinterest. Then REGISTER for this free online webinar. You will want to grab your pen and paper for lots of note taking. Click here to REGISTER!